"Huntington's disease" is an unfamiliar medical term, therefore it's difficult to advertise. We transformed Huntington's disease into visual arts and created "The Huntington Dance". We spread the news of the new dance troupe on WECHAT, the largest social network in China. Meanwhile we invited users to watch and generate ticket to invite their friends to watch as well, which created the secondary communication effect.

We transformed Huntington's disease into visual arts and created "The Huntington Dance". We spread the news of the new dance troupe on WECHAT, the largest social network in China. Meanwhile we invited users to watch and generate ticket to invite their friends to watch as well, which created the secondary communication effect.

41,307,465 impressions

1,124,013 clicks

The search keyword of Huntington's Disease has increased 510.93%