Cannes Lions

THE HYBRID4 GRAPHIC NOVEL

BETC, Paris / PEUGEOT / 2013

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This is an online experience that combines traditional comic books and the screen. The graphic artist has produced several storyboards illustrating the adventures of a heroine with powers like those of Peugeot's HYbrid4 technology. We then brought his art to life on computer screens, tablets and smartphones.

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