At its core, The HypeMeter is an algorithm which measures multiple input sources (e.g., Twitter velocity, Facebook share counts, phone shaking, and tablet gaming) in real time, weighs these inputs according to a predetermined formula, and then outputs a score from 1 to 100. This result is then broadcast in determined intervals (by default, every several seconds) to all X Games digital properties so that the “current HypeMeter score” remains consistent across all channels.

HypeMeter scores have value in both live and catalogued states. In the live state, a fan can reference the total impact that surrounds any given moment, which provides the user with a new kind of real-time context. In the catalogued state, The HypeMeter scores are used to populate a cumulative “hype chart,” which builds throughout an X Games event to create an interactive graphic that visualizes key moments as peaks in the line chart. Users can then access pieces of content by engaging with hotspots linked to selected peaks.

One big technological advantage of The HypeMeter lies in its flexibility—through the ability to expand the number of inputs and redefine the scoring formula. X Games is already exploring the ability to track live crowd noise as a major source of hype—this being just one of several additions available to deepen the context offered through The HypeMeter.

The launch of The HypeMeter during the 2013 Aspen X Games was a huge success, driving big gains across year-over-year metrics for XGames.com including site visits up 72%, video starts up 15%, and site page views up 99%. In addition, time spent with both the website and app rose in similar fashion—with minutes per day up 57%.

After a strong follow-up at X Games Tignes in March, we’re driving some key next steps to push this innovation further. As fan engagement grows, we intend to expand the complexity of The HypeMeter through the development of additional ‘hype inputs’—currently, we’re investigating live crowd noise as a first expansion.

We’re also seeking to extend The HypeMeter into other ESPN sports—with the help of client leads who recognize The HypeMeter as a branded innovation with wide-ranging possibilities.

At future events, we’re looking to increase the physical presence of The HypeMeter by building a digital tower that displays the latest scores and content—part of enhancing the event experience.

The HypeMeter is all about giving fans the power to create and curate content—so that all X Games fans can engage more deeply with the sports and athletes they love.