The Ideas Projector searched the direct response of the target. A call to action was projected in the metal blinds with a QR Code that linked to a webapp where our target could interact with us. Users could write their name and choose between 5 different business ideas and submit their election. Immediately a projection would begin with their business election, ¡and personalized with their name!

We built a complex technical installation that allowed us to project an interactive mapping in the metal blind of closed shops. The projection showed a QR Code. Scanning it with their smartphone users were linked to a web app where they could write their name and choose what type of business they imagine there. Immediately a projection of the chosen business was projected.

4 closed shops were transformed into hundreds of new businesses ideas imagined by madrileños in 4 different Madrid neighbourhoods. Marketing Results: 5% increase of the financial help to new business and entrepreneurs.