With the concept “Where life happens” we want to show that IKEA is inspired by people’s real life. We want to show that we understand how people live and that IKEA’s products are there to help them.

IKEA know that the everyday life isn’t always a smooth ride. As a parent, you many times need to handle the everyday chores, a big workload, and parenting, all at the same time. And IKEA does understand that no one is perfect. Sometimes, it’s easy to forget what’s truly important.

With this film, we wanted to inspire people to reflect. Because it’s never too late to get back to the people who mean the most.