Implementation

Impossible quest included several elements:

A 4D experience motion chair made up of toyota driver seat, steering wheel and motion base. Which was custom constructed with a front dash that also had air streaming timed to the experience.

Tilt brush experience using the 3D creation tool to create unique drawings / images that were implemented at the end of the drive experience.

Custom web hub for the experience where users could sign up and event admin tool to create queues and connect the user's drawing to their driving experience.

Two Full physical installation created in 2 sizes for 2 separate events.

Placement

2 live events installation - Las Vegas (Toyota NDM - National Dealer Meeting) and San Francisco (Tech Crunch)

Brand relevance

The Impossible Quest” supports the official west coast debut of the Toyota Prius Prime, which delivers a manufacturer’s estimated EPA 600 miles of range and 120 MPGe along with an 11.6-in. multimedia touch-screen. The unique, futuristic experience created to support the launch lends well to the new Prius.

Touch points

Live events and social media

Materials, style elements, design choices

Designs, inspired by Blade Runner and Tron, were used as a base for the design choice.

Methods and process

Everything you see in the experience went through rigorous design steps. Every locations has its own color-palette and its own types of shapes. Characters and vehicles were designed to adhere to these guidelines and 3D-modeled accordingly.

No motion-capture was used and instead we animated everything by hand for optimal control. Lighting the scenes was done in realtime in Unity and we included spatial audio.

Timeline

Production time was 8-9 weeks.