Colombia is the second biodiverse country in the world, non the less, with the continuous deforestation along the past years, the green land has decreased. Between 2020 and 2021 108.300 acres of woods have been deforested across the country.

Éxito stores, the biggest retailer in the country, has been committed to take care of the environment, and even though in those same years they re-forested 856 acres of woods, they know it’s even more important to educate future generations on the value of taking care of our planet. There for, during the back-to-school season, where parents buy their kids’ school supplies, they could find colored pencil boxes.

In Colombia, between 2020 and 2021 108.300 acres of woods have been deforested across the country, this equals to more than 150.000 football fields.

Éxito stores, the biggest retailer in the country, is committed to take care of the environment and even though in those same years they re-forested 856 acres of forest, they know it’s even more important to educate future generations on the value of taking care of our planet.

That’s why, in alliance with Faber Castell we developed an ecological color pencil box in which the green pencil was significantly smaller than the rest of the colors, through an experiment of inviting children at schools to draw landscapes they showed them how would it be to live in a greenless world and why all of us should take care of it, the same way they took care of a color pencil which was about to finish.

That’s why, in alliance with Faber Castell we developed an ecological color pencil box in which the green pencil was significantly smaller than the rest of the colors, through an experiment of inviting children at schools to draw landscapes they showed them how would it be to live in a greenless world and why all of us should take care of it, the same way they took care of a color pencil which was about to finish.

Each color is made from fast-growing softwood that is planted in the Faber Castell forests, in which 300,000 Pinus Caribaea trees are planted every year in an area of 10,000 acres to make a sustainable cycle.

The colors are painted with water-based varnish, which also makes them environmentally friendly.

We took this activity to 5 schools and then to 10 stores in different cities of the country and in each of them we impacted around 20 children. These activities were documented and with them we created a video that we upload to different networks to reach more children throughout the country during the school fair, a season where parents and their children go to our warehouses to buy school supplies.

The video of the experiment can be found on the brand's Instagram, Facebook and YouTube