Cannes Lions

The Inquirer Report: Pusong Panalo. Purong Pinoy.

INQUIRER GROUP OF COMPANIES (IGC), Makati City / COMMONWEALTH FOODS / 2016

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Overview

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OVERVIEW

Description

Every fight that Manny Pacquuao has, Filipinos all over the Globe support him and roots for him. The Fight versus Mayweather is an anticipated fight that Filipinos have been waiting for.

To Filipinos, every Pacquiao fight.os a fight for the country. Filipinos join him in his journey from training, to the toad to vegas, to his actual fight and after the fight. INQUIRER group's coverage ensures that Filipinos are with Manny in this.journey via giving a comprehensive coverage the entire time.

As a show of support, a microsute was developed where people can upload their photos, send their message and a mural was done out of the photos... a show of support... truly worthy to be called Pure Love of the Filipinos to a true Filipino icon.

Execution

Print Ad promoting the activity on broadsheet and 2 tabloids that aims to encourage People to send photos and lend support.

Daily exclusive Print Stories on the Tabloid with branded place holders from Las Vegas Coverage Team

1 dedicated website with updated news and exclusive photos

Daily push of news articles on Facebook page

Facebook page mimicking websitewww.purongpinoy.com

OBB on AM Radio daily

Mobile Dedicated section

Social Chat apps push on Viber (Public Chat), Line, Kakao, and WeChat (Inquirer Accounts)

SMS Blast to Inquirer Subscribers

Inquirer Coverage as an amplification platform for the fight itself

5 days pre-fight, fight day, 3days post fight