Cannes Lions

The Insect Alien Exhibition

LEAGAS DELANEY SHANGHAI, Shanghai / CHONG MING INSECT MUSEUM / 2016

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Digital Proof JPG
Digital Proof JPG

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Description

The Chong Ming Insect Museum has been educating children and adults alike on the fascinating world of insects.

In October 2015, the Museum especially curated an exhibition on alien-looking insects. The exhibition is targeted at the young urbanites living in the immediate vicinity of Shanghai.

The challenge is in attracting these people to visit the Museum. Furthermore, the exhibition period is just after the October Golden Holidays and right at the time where schools and offices officially begin.

So we went for the shortest and simplest way: Alien + Insect.

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