Many office workers have the motivation on running, while they always have a lot of excuses not to run exactly.

New Balance targets to white collars launched a special event “The Irresistible Run” in the office building.

We did turn normal stairs into running tracks, and made working hours becoming sporting time.

Not only dispelling all their excuses about location, time or kit limits, we also created a simple reason for people to take action – to win a pair of running shoes as long as you run fast enough.

A running activity that you have no excuse to refuse. New Balance encourages youth to run together!

New Balance as a professional running brand, targeting to white collars, launched a special event “The Irresistible Run” in the office building. We did turn normal stairs into running tracks, and made working hours becoming sporting time. Not only dispelling all their excuses about location, time or kit limits, we also created an extra reason for people to take action – to win a pair of running shoes as long as you run fast enough.