For the first-time ever, you could transform your reflection into liquid gold in real-time as you walked passed the Jay Z Gold Window.

Why gold? Because everything Jay Z touches turns to gold. And now you can unleash yours.

We were asking holiday shoppers to not only engage with a brand promotion but to then step inside and purchase a bottle of Jay Z Gold.

Did Jay Z Gold top sales expectations?

It was a Top 10 in fragrance sales for more than 3 months from the launch and managed to defy the odds of an overly saturated marketplace.

Did the Jay Z Gold Window directly engage passer-by to change consumer awareness?

Using Microsoft Xbox Kinect and analytics, we calculated exactly how many people participated, and even how long they interacted.

Key figures:

143,000 interactions in 4 days

3,600 impressions/hour

Up to 30 seconds of interaction dwell time

Thousands shared their gold images with social