Cannes Lions

The Journey

CLEMENGER BBDO MELBOURNE, Melbourne / NATIONAL AUSTRALIA BANK / 2016

Film
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Overview

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OVERVIEW

Description

In this film a man leaps between the different homes he’ll own in his life. Each home is represented by a room of the house that’s travelling at speed across a vast space. Our character has to decide whether to try and jump the gap to these progressively nicer homes. Each jump represents the emotional weight, but also the excitement of buying a house.

After two leaps, he lands in his third home. So does a lady. After a moment they smile lovingly at each other. They enjoy their life together before spotting another home approaching, it’s a room from a beautiful house with a baby’s nursery set up.

A voiceover says “At NAB, we know home ownership is a journey. Whenever you make the leap, we’ll help you land”

Our couple smile nervously, they’re going make the leap. Before they jump we go to our National Australia Bank logo.

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