We all know it: when we fast forward the commercial break, it’s almost impossible to stop at exactly the right moment. Spoiling the fun and making you miss important moments in your favourite series or film. So we created “The Kia Commercial Brake”, a spot at the end of each commercial break that warns you to stop in time before the movie starts again. Just like the Kia autonomous emergency braking system on the Kia Niro. Our TVC literally became … a brake.

We systematically booked the last commercial during the break, just before the start of the program or film.

When you look at our commercial at normal speed it’s a Kia commercial in slow-motion about the Kia Niro. When you look at it in fast forward, it warns you when you have to stop. Just like the Kia autonomous emergency braking system on the Kia Niro.

Perception of innovation +12%

Brand sympathy +34%