Passionata principal goal for this implemented operation was to reach professional buyers during a highly competitive trade fair, representing one of the most important business events for the brand. The undertaken interactive installation has a unique goal: promote the brand new collection towards a B2B target in order to establish the required visibility facing competition, hence creating purchase intent later.

The approach was to rely on the new Kinect (V2), whose Natural User Interface allows to live a fully immersive experience. Thanks to new sensors, this new version offers a finer detection of the human body.

On the stand, visitors are invited to live a contactless interactive experience, only using hands movement, giving them a feeling of total control over the suspect.

One of the challenges of this application (terminal or web version) was to smoothly control the heavy image sequences. An important performance work has been achieved to create the most fluid possible experience on all platforms.

With an average time spent on the tool of 3.5 min, buyers were seduced by this innovative and interactive communication operation. This allowed Passionata to stand out from competition during the Fair and to generate real enthusiasm for this playful and modern operation.

Following this success, the brand will implement a web version of the application that would be available at the general public collection launch in September 2015.

Furthermore, the brand is also evaluating the opportunity to develop an in-store version of the application, which would help the consumer better apprehend the collection when shopping.