Cannes Lions
The King
BBH, New York / SONY / 2017
Awards:
2 Shortlisted Cannes Lions
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Overview
Entries
Credits
OVERVIEW
Description
True greats never settle. The film follows a restless king who escapes the comfort of his throne to fight in epic PlayStation battles.
Execution
This is a hymn to the restless, an ode to those who never settle. The film follows a restless king surrounded by his past accomplishments. Wanting more, he escapes the comfort of his throne to fight in epic PlayStation battles.
Outcome
+24 million views
+345 million media impressions
Best-selling console of 2016
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