Cannes Lions
SMFB, Oslo / MAARUD / 2014
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Maarud is every Norwegians favourite chips brand, and has been around longer than all the competitors.
In fact Maarud introduced the country of Norway to the chips back in 1936.
In this radio ad we perfectly recreated a speech held by the Norwegian king Haakon the 7th, in Oslo the very same year. The only difference is that if you dissect our version of the speech, you can actually hear at the end, that the King himself enjoyed a bag of Maarud´s original while addressing the nation.
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