Lysoform® is a home cleaning and personal care brand well known in Argentina and other South American countries as a leader in disinfection.

Lysoform® is a home cleaning and personal care brand that kills 99.9% of germs. But we’ve never asked the question: what happens to the remaining .1%? In our radio campaign, we imagine a world where 99.9% of germs have been wiped out, with only one germ left alive. We follow him through this post-apocalyptic landscape as he comes to grip with his new lonely reality and the disinfecting power of Lysoform®.