Cannes Lions
LOWE & PARTNERS, Cape Town / S.W.E.A.T 100 / 2015
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We all wish that we could think ourselves thin, but the reality is that getting into shape actually requires getting off our butts and doing the hard work. We wanted to show that when it comes to fitness, SWEAT 1000 doesn’t just talk a good game. SWEAT 1000 is all about action and results, designed around a programme that burns 1000 calories in an hour