Nissan in the Philippines is not perceived to be an innovative car brand, ranking a far number two from the market leader even after the launch of its electric-powered Nissan LEAF. The Electric Vehicle failed to sustain interest with zero mentions online during peak car-buying season–Christmas.

To strengthen its EV leadership, Nissan needed an effort that embraced its commitment to the environment and sustainable innovation.

The Nissan LEAF made its way to the province of Bohol, home to endangered species endemic to this island sanctuary and found cause in breathing new life to another leaf: The dying Philippine art of Leaf Music. 

Nissan launched the Leaf Orchestra, a musical ensemble featuring rare artists who use leaves to play music, an art form discovered by Philippine national artist Levi Celerio. Air blown into a single leaf creates vibrations to produce sound.

The Nissan Leaf Orchestra performed amid endangered local trees with a repertoire that included Deck the Halls, Silent Night, and Clair de Lune.

The performance served as a reminder to listen to nature.

For Nissan LEAF, sustainability is driving purpose beyond mobility by integrating electric vehicle technology into local communities. An opportunity to fulfill this arose with an effort to raise awareness about the country’s endangered trees. To do so, Nissan LEAF brought new life to the dying local art form of Leaf Music. One that is rarely seen or heard in the Philippines today.

By giving value to the country's ecosystem and culture, Nissan plays a vital role in their sustainability.

Three films for the performances of "Silent Night", "Deck the Halls", and "Clair de Lune" premiered in December during peak car-buying season on Nissan Philippines' Facebook and YouTube page. The campaign ran for one month and eleven days starting from December 23, 2021 to Ferbuary 4, 2022.

The films sparked huge interest in the Nissan LEAF.

There was a 53% increase in Nissan Electric Car online searches, doubling its Share of Voice against electric car competitors. The performances gained massive reach with 70% engagement, 1,085,670 PR values, and a reach of 1,944,860.

Best of all, the Nissan LEAF Orchestra sparked positive sentiments about Nissan and its commitment to nature and sustainability.