Mitsubishi Pajero Sport is considered to be an off-road automotive legend in Brazil. And the new campaign for a legend deserved to be created by other three legends: photography legend.movie legend and music legend. These are three artists considered to be true legends in Brazil for the work

they have accomplished, each one in their own area. And best of all: the coming together of these artists was unprecedented. For example, cinematographer had never participated in an advertising campaign before this. This is why, besides having a refined craft work that only artists of this level can create, the campaign generated a huge result in earned media and received compliments from brazilians for these three artists that are the pride of the country.

The film, in black and white photography, is a clear reference to the work of , the legend of photography, who is part of the campaign. One of the most well-known nature photographers in the world, his black and white photos delight all those that are photography lovers.

The decision to make this film in black and white helped transmit a feeling of sophistication that the cars possesses, besides also being a bold choice: it’s very rare to see a film with this type of aesthetic in Brazil.