The challenge is the package

Staropramen brand is full of medieval streets, imaginary characters, pub stories and true Czech beer culture.

But it’s not easy to bring that to shelves of supermarkets.

We needed an idea that brings historical Prague to supermarkets like no other brand could do.

And packaging was our only media channel.

Architecture of the Idea

Cans are perfect building material. Everybody knows you can build a lot using cans only.

But we decided to build an idea in a different way: to use cans as canvas for Prague’s architecture.

And to build the famous Karl’s bridge in every shelf.

Every can is a piece of bridge.

And of Art.

The Bridge to the Results

The limited edition was successful so much that client is planning to launch it in UK, Sweden and 4 other European countries.

Client’s headquarters are considering the Bridge Edition release Worldwide in 2015.