The director's feature film work is typically informed by a childlike perspective on the world. He often introduces us to oddball characters in often quirky situations. You get carried along, seemingly oblivious to darker elements and then, suddenly - out of nowhere - you’re hit by this wave of emotion. And it is way more powerful because you didn’t expect it.

In a similar way, this commercial is a fairytale, taking its cue from a bunch of festive and redemptive tales, not least of all It’s a Wonderful Life. But the characters are real and relatable and the setting, certainly at the outset, is contemporary.

The film's intention was to tell a compelling story that didn’t tip into cliché and stereotype or come across as saccharine. The director got that from the start and achieved everything the spot set out to do, contending with the logistics of remote filming.