Cancer, the foremost factor that causes people to lose control over their lives, It can shatter all your plans.

It has been confirmed that HPV (Human Papillomavirus) can trigger cancers such as Cervical Cancer & Head and Neck Cancer.

It’s essential to promote the importance of HPV vaccination to the public.

A 3-episode mini-series called “The Life Bureau” corresponding to the 3 key states of love in life: “Young singles”, “Newly-weds”, and “New parents”. It is an absurd, but real-life drama, and delves into resonant themes: freedom, marriage, and parenthood.

In “Life Bureau”, there are 5 departments—“marriage,” “love,” “work,” “illness,” and “reincarnation”—which plan the lives of all human. Each department fights openly and secretly, ​playing with human‘s fate. ​ It is an absurd, but real-life drama, and makes “HPV” the most crucial plot twist.

The story seems like life is all planned out by destiny, but the truth is, the one who can change those plans is none other than yourself!

We want everyone to know that destiny is not set in stone. For the sake of the people and things you love, you cannot let disease control you.

Our target audience is aged 25 to 40, the most suitable group for receiving HPV vaccine. We have identified 3 life stages within this group, each offering unique insights:

“Young singles” aspire to maintain their freedom and relish an unburdened life.

“Newly-wed” place emphasis on whether happiness can be everlasting.

“New parents” are most concerned about whether they can be there for their child as they grow up.

At each stage, we all hope to follow our own plans, but “HPV”, which can cause cancer,

can take control of your life directly, making all plans go away!

• Implementation: Film

• Timeline: 2023/7/14 ~ 2023/12/12

• Placement: Facebook ; Youtube

• Scale: 3 series drama

Total views: 16,812,215+

Reach: 11,867,285+

Engagements: 4,950,379

The user who visited HPV Friendly Clinic website to learn more about HPV education information has increased over 80, 000 people compared to last year.

(99,065 this year versus 14,937 last year)

The series have received tremendous response, many viewers were surprised to discover it was a health education advertisement only after they had finished watching it. Many people expressed their desire for a movie version or for it to be accessible on Netflix.