In order to show how IKEA understands the need for second-hand stores, we made a film that shows the true documentation of furniture found in people's homes - alongside the reason for why it's no longer needed.

The brutally honest film shows everything from office furniture where a company went bankrupt during the pandemic, a bed from a broken marriage, a wine rack where the owner stopped drinking, and a kitchen dining set from the seventies where the owner has passed away. Together, the furniture makes up a real collection from IKEA: The Life Collection 2022.

At the end of the film we see the furniture back at IKEA to be re-sold in their second-hand stores. The film lands with the line "Whatever the reason - give used furniture new life at IKEA" followed by a dynamic title saying The DIVORCE, TEMPORARY, BANKRUPT, BORED, DEATH, PREGNANT, BOYFRIEND, LIFE Collection 2022