Cannes Lions
OGILVY & MATHER, Milan / SANPELLEGRINO / 2016
Overview
Entries
Credits
Description
A ball rolls through the streets of a small fishing village and becomes an opportunity to show moments, faces, colors , scents of typical Italian places where the flavor of the Sanpellegrino drinks comes from.
Execution
The casting had a very important role, for this reason we have dedicated to this process much time and resources. We did also street casting in Sciacca, Cefalù and Palermo (Sicily) trying to involve local theaters for amateur actors. We got also the help of the various municipalities which offered support to contact the local bands and some people of the markets. We also received great support from local people who on various occasions have helped the search for particular figures: fishermen, barbers, dancers...
In the areas where the set was cast, the shooting became an event and everyone attended it with great passion and fun.
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