With Skin Cancer incidence in Israel being among the highest in the world, Super-Pharm wanted in collaboration with The Israeli Cancer Association, to get people to go to the beach during "Sun Safe" hours. But the problem is that to get the best spot on the beach, you've got to get there early when the sun is most dangerous – after that the beaches become too crowded.

After building anticipation for the Live Drone Beach Report Broadcast, on the weekend of August 12th, we posted drone flying teams all over Israel's beaches. While the drones filmed the beaches from above, on the ground we filmed a presenter to comment and report on the state of the beaches.

The video feeds were then relayed to our broadcast van which edited the footage in real time and broadcast the live feed to Super-Pharm's Facebook page where a ticker ran along the bottom of the feed. The ticker told people what beach the drone was reporting from and gave people other pertinent information.

In between beach filming sequences, we aired valuable tips around Sun Safe awareness and got our presenter to answer people's comments and questions in real time, live.