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The Long Journey to Be The One

J. WALTER THOMPSON ITALY, Milan / FOREVERMARK / 2016

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Only 1% of the world’s diamonds is worthy of the Forevermark inscription. This is the starting point to tell the story of the only diamond strong and perfect enough to be the One. The diamond is embodied by a man, who, from deep within the Earth, goes through a hard selection process which ends up with him being the only one to reach the woman he is destined to.

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