Castorama is the brand who knows us and who accompanies us in all the moments of our life.

Moments spent with your family are rare. That’s why they’re so precious.

Bedtime is the only time of day when parents and children are really spend time together. We have turn this precious moment into a magical moment.

We invent a new discovery medium, an accessible, fun and innovative way to tell stories to children: THE MAGIC WALLPAPER, the first wallpaper that gives access to innumerable adventures.

"Casto c’est castoche", "Chez Casto, il y a tout ce qu’il faut" : selling lines that all the French quote spontaneously. This shows the attachment they have for the brand and the place that it has in their hearts. Because Castorama is not just a DIY brand but a source of inspiration for improving everyone's daily life, the brand has complete legitimacy to offer innovative products.

The creation of THE MAGIC WALLPAPER is part of an interview with a psychoeducator, Solène Bourque, that evoked the very active development of children's imagination between 2 and 6 years, notably through the stories we tell them.

We first worked on 5 character designs in order to attract as many children as possible. The Artistic Directors and the illustrators have called on specialists in drawing for children to adapt their work to the specificities of early childhood.

The writing of the stories was done with the help of children's writers. They were tested directly with the children at school. The stories were read by the mistresses. They were then optimized according to the reactions observed.

The application was also thought for children: its design, animations and user experience were worked to be the most child compliant. The design of the application is based on the standards of child imagery: simplicity, clarity, animation.

Whatever page you are on, the child can follow the navigation with his father or mother. Each action or functionality has been thought out for the attention of the child to be captured and his or her imagination to be stimulated.

Castorama proves its innovation by using traditional decoration support to make it a real customers’ service. It is a new way for the company to show its understanding of real expectations and to provide them with an original and creative answer.

The initial aim of this operation was to give a positive image of the brand on social networks: Castorama, convinced of the reality and success of THE MAGIC WALLPAPER, made it a real product referenced in store with more than 18 000 units for sale (traditional children's wallpaper is normally made at 8 000 units). All of the company's departments were involved in the project, from the marketing department, the project initiator, to the manufacturing teams, to the product teams.

A project that mobilises the employees and the clients around it.