Pepsi Max is a revolution in no sugar colas, delivering FULL ON COLA TASTE while containing NO SUGAR. The very nature of the product is ingenious, even magical. To broadcast Dynamo's magical partnership with Pepsi Max, we staged a physical event, WITNESSED BY FEW but filmed and EXPLODED TO THE MASSES via digital channels. Dynamo levitated and travelled on the outside of a London bus. This world-first stunt was released on YouTube the following morning and seeded through social media. The event made front page news, evening news, and international radio and chat shows.

10 million+ total views and 130 pieces of global coverage generated from the stunt video. The film was the most viewed within 48 hours and was ranked No.1 in the UK viral video chart and no. 13 globally. The mini-series gained +2.5million views. Campaign engagement rate was 14% vs 1.3% benchmark. The campaign hashtag of #Livefornow trended no 1 in the UK and delivered +26 million impressions. F&D was highest level for any Pepsi campaign. The knock on effect lead to a volume +27.8% V YA and value +26%Vs YA. Q3 delivered Pepsi Max volume share +9.7% and +15.7% value share.