Cannes Lions
Y&R BUENOS AIRES, Buenos Aires / DANONE / 2016
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During the spot we are going to see the story of a boy from a remote location and with no access to water, who after watching the news he realizes that there is water in Mars. So, he begins to train by any means as an astronaut to go on a mission and thus enjoy tap water.
At the end of the spot, overprints:
Going 102.000.000 km for water doesn´t make sense.
Going 7 km doesn´t either.
Let´s help more and more people get acces to the water.
Villa del Sur
unidosporelagua.org.ar
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