Cannes Lions

THE MEDIA PRODUCTION CAMPAIGN TO PROMOTE AWARENESS OF THAI GOOD MANNERS.

THE SCENE, Bangkok / DEPARTMENT OF CULTURAL PROMOTION, THAILAND / 2014

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

The scene started in front of a house. A well-dressed teenage boy was ready to leave the house. He turned to his dad to say goodbye without giving him a Wai. He looked at his favorite motorcycle which is now covered with dirt then hurriedly washed it. He glanced at his dad who was playing with a dog. The dog was sitting with his front legs up, a posture that looks as if the dog was waiing his dad. The teenage boy realized that he forgot to wai his dad. He then wai his dad before leaving the house.

Voice-over: Simply having a good manner by wai.

Similar Campaigns

6 items

SAT - LIVE AGAIN

Darling Films, Johannesburg

SAT - LIVE AGAIN

2022, SOUTH AFRICAN TOURISM

(opens in a new tab)