Cannes Lions

The Melons

ABBOTT, Chicago / ABBOTT / 2023

Film
Film
Demo Film

Overview

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Overview

Execution

An epic competition is underway as Sister and Brother Melon battle for supremacy in the virtual world. With their VR headsets on, the Melon siblings are unaware that their beloved pet, Melon Cat has wandered in. As the game reaches a fever pitch, Brother Melon accidentally steps on Melon Cat. losing his footing and smacking his melon on the coffee table. Sister Melon exclaims, “Bruh, that looked bad.” the universal teenage sign of concern. Brother Melon, wanting to impress his older Sister, insists he’s fine and changes the subject. The double vision inside his VR headset reveals he’s not ok. We jump forward in time to see Brother Melon admitting he’s glad he got his melon checked because he had a concussion. Sister Melon reminds him that in actual reality, you’ve only got one life.

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