Burger King had two objectives in this campaign.

On the one hand: keep looking for ways to connect and reward the gaming community.

On the other hand: create a relevant campaign to promote the delivery service of the brand.

We got into the most famous basketball videogame: NBA2K21.

Using the court editing tools available in the game, we created "The Menu Court". A court customized to be like a Burger King menu board, with the most popular products all over the floor.

All that gamers needed to do was download it and score from one of the products, so they could get them for free in their next order.

NBA2K21 is the most famous basketball video game, very popular among Spanish gamers and therefore, relevant to the target we wanted to reach.

For this, we created The Menu Court. An idea that connected very well with the community in an organic and entertaining way.

First, using the court editing tools available in the game, we created "The Menu Court". A court customized to be like a Burger King menu board, with the most popular products all over the floor.

Then, we launched a video explaining the mechanics of the action inviting gamers to download the court and play on it.

Different gamers uploaded videos to YouTube and Twitch, and of course Twitter, where people had to share their plays tagging the brand and using #BKMenuCourt. The social platform was filled with thousands of videos.

The campaign had extraordinary results. More than 2,700 videos shared, more than 78,000 minutes played in our court, app downloads increased 214% and delivery orders increased 4%.

A successful campaign that also had a positive sentiment of over 99%.