Eurobest
WUNDERMAN, Antwerp / CHILD FOCUS / 2018
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Execution
Fitting a huge message on such a small canvas required efficiency. At the same time, the theme of the topic asked for a serene solution. By using a soft paper cutout silhouette, we managed to obtain a strong but calm image. Making the silhouette gender-neutral, we were able to embody not one, but all missing children. Using white on white paper helped creating the illusion of a real gap in the envelope. That’s how working in papercraft made the message more tangible. The visual simplicity of the image, in combination with the url, adds to the clarity of the visual. At the same time the image is suggestive enough to be interpreted in a very personal way.
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