Eurobest

The Missing Stamp

WUNDERMAN, Antwerp / CHILD FOCUS / 2018

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Fitting a huge message on such a small canvas required efficiency. At the same time, the theme of the topic asked for a serene solution. By using a soft paper cutout silhouette, we managed to obtain a strong but calm image. Making the silhouette gender-neutral, we were able to embody not one, but all missing children. Using white on white paper helped creating the illusion of a real gap in the envelope. That’s how working in papercraft made the message more tangible. The visual simplicity of the image, in combination with the url, adds to the clarity of the visual. At the same time the image is suggestive enough to be interpreted in a very personal way.

Similar Campaigns

12 items

Shortlisted Eurobest
Keep Hope Alive

WUNDERMAN THOMPSON, Antwerp

Keep Hope Alive

2022, CHILD FOCUS

(opens in a new tab)