Eurobest

The moment of truth

NESTE OIL, Espoo / NESTE / 2020

Case Film
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Overview

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Overview

Background

Mere weeks away from the Finnish national elections, the parties about to win had set their mind on banning the combustion engine. Bad news for Neste, the world’s leading producer of renewable fuels and major fuel retailer in Finland. Also bad for reaching climate targets, since electric vehicles alone weren’t going to cut emissions fast enough. Liquid fuels were needed to achieve cuts fast enough. Time was ticking in every sense.

The public affairs objective was to enable the future government to deflect from banning the combustion engine. However, this would have to happen in a way that built Neste’s climate-driven brand and stayed true to its purpose of creating a healthier planet for our children.

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