Cannes Lions
TOOL OF NORTH AMERICA, Los Angeles / GATORADE / 2022
Overview
Entries
Credits
Execution
Uptempo and hype, energetic - the Gen Z sound of Tik Tok that leans on hip hop and electronic remixes. The director looked at artists like Flume, Kanye West, Future, Stormzy, Bad Bunny, and others, and ultimately landed on an instrumental rendition of the track “Praise God” by Kanye West.
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