Accompanying the brand film with Montblanc Ambassador Hugh Jackman, the “Montblanc Universe” was an immersive online experience that introduced the year’s new products in a modern way yet at the same time befitting the anniversary occasion.

Designed like a modern-architecture art museum, the Montblanc Universe presented the products in different wings as works of art and invited the users to discover them up-close and in an innovative and unseen way.

The Montblanc Universe extended the campaign digitally and enabled the users to discover the Montblanc’s products in a modern and interesting way. Thereby it helped to further strengthen Montblanc’s positioning as a traditional yet also contemporary brand.