The client asked us to produce a temporary signage for the Montreal Museum of Fine Arts to hide construction areas inside and out.

We developed three different ideas, and finally mixed them together. The first idea was to use the yellow colour– one of the Museum’s corporate colours – as a thematic link. The second idea was to use barricade tape – a fixture in the building industry – to explore the institution’s permanent collection in relation to the ongoing construction. Also, we wanted to use the sounds and noises connected to this world.

The project was well appreciated by the Museum clients, who would stop to contemplate the barricade tape, as if it was a real part of the Museum. The outdoor 'pieces of art' were so popular that people would ask for posters and derivative products, and one night, they got stolen.