British Airways have been making hundreds of refinements to their onboard experience, all with their passengers wellbeing in mind.

So far these have only been rolled out on a limited number of routes. So we needed a solution that would drive a burst of awareness and buzz around the story of the cabin upgrades but also something that could also be used by air crew to measure the physical benefits of these new cabin improvements to help ongoing refinements.

The Mood Blanket is an unobtrusive wearable device that monitors the subtle variations in each passengers mood. The cashmere Blanket is woven with fibre optics that change colour based on a range of different mood states.

When anxious and tense, the blanket turns red. When content, it turns shades of purple. When relaxed, it turns blue.

We used the device on selected transatlantic flights with passengers and journalists on aircraft with the new cabin configurations. To publicise British Airways improvements and how they were working, this was all captured on video and shared with journalists and the airlines own social channels.

Cabin crew now have an unobtrusive way to monitor passengers’ responses to the new improvements in real time - which is continuing to help guide ongoing refinement.

So far they have seen how passengers have reacted to the new onboard cuisine and the variations in response to different types of films and entertainment.

In addition, the Mood Blanket has generated a wealth of noise for the new cabin experience, with over 400 articles published, 448,600 video views & counting and 29M earned social impressions.