They say kids always tell the truth, but can we really believe them when it comes to cookies?

Maman, La Plus Belle Du Monde (The Most Beautiful Mum in the World) is the story of a little boy who doles out cookies to friends, claiming they're homemade treats baked by his mom... when in fact they're Chabrior, Intermarché's own line of biscuits.

The film was aired simultaneously on Facebook and Twitter (first view format) on March 23rd 2018 in its 1’56” format. It has also been aired on TV in the same format and shorter versions (1065 airings).

The film was seen 8,5 million times on Facebook and Twitter with an engagement rate of 2% (twice the average). More important, the global feeling was 89% positive on Facebook and 98% positive on Twitter, unbelievable in the land of haters!