Cannes Lions
McCANN , New York / New York Lottery / 2020
Overview
Entries
Credits
Execution
Since these songs are intended to be Lottery ads that entertain, we needed to be as authentic to the heavy metal genre as possible. We needed killer guitar solos, tongue-in-cheek lyrics and earth-shattering vocals. We even went as far as to get a real heavy metal vocalist. That’s Terry Ilous singing lead. He co-founded the absolutely real 90s band XYZ and later fronted another hit-making group, Great White.
The amazing fretwork in “Hot Cash” is a great example of how we paired authentic metal music with lyrics that educate the audience about the new Black Titanium Scratch-Off Game. Crank up the volume.