Cannes Lions

The Most Metal Scratch-Off: Hot Cash

McCANN , New York / New York Lottery / 2020

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Since these songs are intended to be Lottery ads that entertain, we needed to be as authentic to the heavy metal genre as possible. We needed killer guitar solos, tongue-in-cheek lyrics and earth-shattering vocals. We even went as far as to get a real heavy metal vocalist. That’s Terry Ilous singing lead. He co-founded the absolutely real 90s band XYZ and later fronted another hit-making group, Great White.

The amazing fretwork in “Hot Cash” is a great example of how we paired authentic metal music with lyrics that educate the audience about the new Black Titanium Scratch-Off Game. Crank up the volume.