MORTIERBRIGADE, Brussels / KIA MOTORS / 2016
That’s why we developed a new technology.
An idea that combines relevance and reach.
A combination of geo-targeting and live messaging through social media.
A system that responded live to every comment or picture of a car that was posted.
To every relevant post within the same model range, KIA responded with an alternative offer.
On a picture of a BMW 3 series, we posted: “Nice car! Almost as nice as the KIA Carens. See you in Palais 4.”
6000 posts were screened, Kia responded to 1500 of them.
400 people reacted
a direct response of about 30%
and a very well received innovation by the target group:
Since the Brussels motor shown the system is used for geo-targeting and direct response around the car dealerships in Belgium.
THE 120 MEDIA COLLECTIVE, Mumbai