To promote the 3rd season of the TMN Original series ReGenesis, reinforce the TMN brand and position TMN as a premium service to M/F18-34 subscribers and potential subscribers.

A tease spot was produced, blurring the lines between the public's obsession for perfection at any cost and manipulating the Human Genome. Science made sexy, the cast of ReGenesis trade in their lab coats for white shirts, designer jeans and ponder at the world they have created. The ReGenesis Promotional campaign was supported with trailers, bugs, squeeze credits, print and an online extended reality game that blurred the lines of reality.