Cannes Lions
PROPEG, Salvador / BRAZILIAN SOCIETY OF DIGESTIVE ENDOSCOPY / 2016
Overview
Entries
Credits
Description
Colonoscopy uses light, camera, screen, picture, editing. Techinicaly is a movie. Indeed, more than this: The Movie that Saves More Lives in The World.
Execution
Social Media movie and a website developed to patients share and watch their testimonials.
Outcome
Thousands of people were impacted. The campaign helped demystify the taboo on the exam of colonoscopy and became the most important tool to encourage people to do the exam.
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6 items