Cannes Lions

The Movie That Saves Lives

PROPEG, Salvador / BRAZILIAN SOCIETY OF DIGESTIVE ENDOSCOPY / 2016

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

Colonoscopy uses light, camera, screen, picture, editing. Techinicaly is a movie. Indeed, more than this: The Movie that Saves More Lives in The World.

Execution

Social Media movie and a website developed to patients share and watch their testimonials.

Outcome

Thousands of people were impacted. The campaign helped demystify the taboo on the exam of colonoscopy and became the most important tool to encourage people to do the exam.

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