Cannes Lions
PERFECT FOOLS, Stockholm / KFC / 2014
Overview
Entries
Credits
Execution
The Moviematic is a fully automated movie making machine, controlled by the customers using one arcade style button, a director, editor, lights, post-production and uploading all in one.
Once uploaded a receipt is printed with the URL to remind the customer to watch their creation on YouTube and invite their friends to vote. A panel of judges will select the best video actor who’s production will star in the TVC to promote the Bacon iTwister that will be broadcast across Russia in national TV.
Outcome
546 audition videos
300k+ views of audition videos
Social Media Reach +4 million
8.7% Sales growth at KFC stores from same period last year
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