Cannes Lions

THE MOVIEMATIC

PERFECT FOOLS, Stockholm / KFC / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

The Moviematic is a fully automated movie making machine, controlled by the customers using one arcade style button, a director, editor, lights, post-production and uploading all in one.

Once uploaded a receipt is printed with the URL to remind the customer to watch their creation on YouTube and invite their friends to vote. A panel of judges will select the best video actor who’s production will star in the TVC to promote the Bacon iTwister that will be broadcast across Russia in national TV.

Outcome

546 audition videos

300k+ views of audition videos

Social Media Reach +4 million

8.7% Sales growth at KFC stores from same period last year

Similar Campaigns

12 items

1 Cannes Lions Award
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DAVID, Sao paulo

Duet Delivery

2022, BURGER KING

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