Eurobest

THE MURAL

ALTMANN + PACREAU, Paris / FONDATION DE FRANCE / 2023

Film
Film

Overview

Entries

Credits

Overview

Background

On May 9, 2023, the Fondation de France unveils The Mural, a new brand film signed Altmann+Pacreau and broadcast on TV, designed to highlight its unique vocation in the philanthropy sector, that of serving all causes and embodied in its signature: Fundation of all causes.

It is this interdependence of causes that the new Fondation de France's film highlights: precariousness, employment, inequality, migration, ecological transition... The major challenges facing our society are increasingly intertwined, and we can't solve some of them without solving others. This is what the animated film by Margherita Premuroso (Jungler) describes. It shows in a human, touching and poetic way that we can't act on just one of these causes without acting on all of them.

Execution

In a world where causes are increasingly intertwined, the Fondation de France reiterates its positioning and its unique promise: a multi-specialist that can act on all causes to give maximum impact to the desire to act of all those who place their trust in it.

Everything is interconnected, and challenges are multi-factorial: an environmental crisis can become a health crisis, a health crisis can become an economic or social crisis...

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2 Eurobest Awards
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2022, FONDATION DE FRANCE

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