Cannes Lions

The Mysterious Billboard

lg2, Quebec / QUEBEC CITY MAGIC FESTIVAL / 2016

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

A team of 8 persons worked for 2 months to realize that project.

Make the first billboard to disappear before your eyes. Simple as that...

Execution

A steel accordion structure behind the curtain held it up, and folded upon itelf when triggered.

Outcome

Just launch in the last week of march 2016. The reaction is great around the city. All festival were sold out within 2 days !!!

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