Spotify biggest differentiation is how powerful its technology is. Spotify algorithms behave like a visionary person, predicting what kind of music its users want to hear, or at least expanding their horizon and giving them the power to choose over infinite and new possibilities. On each decision, each interaction, the system starts to to learn and all the paths can be influenced, creating new ideas for all its users. On this motion poem called The New Crossroads we express the new positioning we created for Spotify Brazil: Where will the next track lead you.