With intelligence and subtle humor, this film lays out the Salesforce brand mission that aims to inspire businesses and individuals to help build a more fair, equal, and sustainable future - and importantly, a future on and with the Planet Earth. The director leads the audience, along with his hero Matthew McConaughey, on a balloon ride that dips down from space to concentrate on earth. The tone is set with a smile from the opening scene, never taking itself too seriously, yet in that context, the film still points out that time and resource should concentrate on the societal “here and now” that is in front of us. The performers who see McConaughy on his ride acknowledge him with a calm welcome, further cementing the crafted tone that never gets too broad or heavy.