Cannes Lions

THE NEW MINI FAMILY RANGE

BSUR, Amsterdam / MINI / 2011

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Set in a floodlit stadium in Las Vegas, a crowd of eclectic monster truck fans are silenced when the imposing ‘Monster’ takes to the air to jump over the entire beloved MINI range. In sensational 3D slow motion, the truck almost skims the roofs and the fans cry in suspended horror. Will the Monster make it or break it? Tagline: ‘Introducing 15.52 metres of new MINI.’

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